Fashion Association

A New Step Towards an Elegant Future that Celebrates Our Roots

As part of their ongoing efforts to support traditional crafts and strengthen their presence in the world of fashion, Art of Heritage has signed a strategic Memorandum of Understanding (MoU) with the Saudi Fashion Association. This step aims to promote local culture and contribute to community development through sustainable cultural and social initiatives.

The MoU was signed in Riyadh in the presence of representatives from both sides, reflecting the shared commitment of Art of Heritage and the Saudi Fashion Association to develop programs and projects that support local crafts and arts, enhance the Kingdom’s cultural identity, and open new horizons for community partnership.

The agreement outlines cooperation in several areas, including launching cultural and social initiatives that serve the community, developing creative programs that promote arts and local culture, and implementing joint projects that focus on achieving sustainable cultural and social development.

Her Royal Highness Princess Noura Al Faisal, CEO of Art of Heritage, stated: "Our partnership with the Saudi Fashion Association marks an important step towards enriching the cultural scene and supporting authentic Saudi crafts. We are committed to empowering local talent through initiatives that align with the aspirations of our society."

For her part, Lulwa Alshukhaib, CEO of the Saudi Fashion Association, expressed her pride in collaborating with Art of Heritage, affirming that this partnership will create a sustainable environment that promotes heritage and national identity through arts and crafts, while opening new opportunities for growth and development.

This agreement comes as part of the joint efforts of Art of Heritage and the Saudi Fashion Association to strengthen the integration between the cultural and professional sectors, contributing to a positive and sustainable impact on society and the creative economy.